The brief was to communicate through a poster campaign the new opening of a Bricocenter store in Bologna. Bricocenter is a company that distributes products for the DIY, decorating, gardening and that has several stores in Italy. It's been realized a Copy Ad multi-subject campaign in which the functions of the represented product have been turned into a behavior that the audience should be taken.

The closest translation in english is:

1. copy ad: let's light up yourself
subhead: light up your creativity
[From the 23rd of May Bricocenter opens in the center of Bologna in Via Villanova, 29]

2. copy ad: enjoy yourself
subhead: release your creativity
[From the 23rd of May...]

3. copy ad: let's sustain yourself (each other)
subhead: strengthens your creativity
[From the 23rd of May...]