OVERVIEW
The National Breast Cancer Foundation’s mission is to save lives by increasing awareness of breast cancer through education and by providing mammograms for those in need. NBCF accomplishes this mission through various initiatives. NBCF programs provide women help for today and hope for tomorrow.

CHALLENGE
To reinforce and increase the level of awareness on the human race about the detection of breast cancer on time.

SOLUTION
With the help of the car company, Volkswagen, a series of creative pieces were presented.
The advertising pieces were focused on a women::car analogy. Using the main symbol of women of their breasts and using car parts that requires maintenance. Traditional Breast Cancer colors were maintained and illustrations were created to convey the message.
This is a student Gold ADDY winner from the American Advertising Federation 2011