Branding starts at the top
with CEO's and taglines
with CEO's and taglines
A luxury brand start-up company needed a name, a descriptor and a tagline. They also needed to create a new category called Environmental Hygiene to help define them uniquely.
National B2C and B2B leader needed a strong tagline to stake an unrivaled position. This one nailed it for their internal branding. The tagline also spoke to their wide ranging external audience, from B2B manufacturing and hotels to B2C. This did the trick.
Sports Munchies is a fit, fun and active brand of snack food. The brand carries low-fat snack food that is perfect for game day or any day. Lunch time or half time.
National internet-based motivational bookseller needed to transition from well-loved founder to the next generation. A name change and a focus on web sales lead to a great new look and an awesome tagline.
A school needed to make a promise to the parents that a higher level of education was going on inside. The tagline and the logo gave them top of category position and flexible icons for advertising and marketing.
B2B professional services firm was in need of an identity inside their walls and to the outside world. Specifically to help facilitate a succession plan. Brand and tagline positioned them as market leaders and was able to say they were the best in more than one way.
Local non-profit needed a branded look that captured the fun of the annual tent-pole fundraising event.
National group needed to fight back their competitor's durability claim while also leading with their "strength".
