Dasti (ethnic stationery store)
Project: Branding Year: 2012 Purpose: Curriculum project
- The assignment was to create an institution as well as visual language.
“DASTI” is the name of the brand which means a book of ten pages and it even means manual. As the brand is all about creating products manually, handmade from the scratch the name is apt.
Dasti is a ethnic stationery store that sells quality stationary products that are crafted using
traditional techniques, skills and hand-based processes that reflect India’s true culture, origin, morals and traditions that have sustained with us for over 100 of years, that never going out-of-style with time.THIS PROJECT GOT PUBLISHED IN A MAGAZINE FROM CHINA - "BRAND MAGAZINE"