Armour Sans Anguish (ASA) is a small clothing company based in Oakland, California that mainly produces bridal attire hand-made from vintage fabr… Read More
Armour Sans Anguish (ASA) is a small clothing company based in Oakland, California that mainly produces bridal attire hand-made from vintage fabrics and materials. This project included a combination of items including their logo design, hang tags and business cards.
In keeping with ASA's request to create a mark that utilized their current typeface, I designed a logo and sub logo that maintained their romantic and hand-crafted sensibilities but also showed progression towards a harder-edged, cool-girl aesthetic they desired through the inclusion of geometric line art.
Since each custom ordered dress is individually packaged with a thank you card, care instructions, and a business card, ASA needed a clever and tidy way to package this into one unit. They also needed this design to double as hang tags for off the rack dresses. My solution was to use small fabric bags stamped with their sub logo. This could then be filled with all the necessary items and either pinned to the dress as a hang tag or included in the final package for their custom orders. Read Less