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Branding and Identity

Branding, Creative Direction, Graphic Design

Branding and Identity
Expertise includes branding and identity development, including corporate identity systems, templates, and guidelines.
To create a brand and identity system that is memorable and meaningful to its targeted community, all representations of the brand and indeed the materials it is to be associated with must be consistent. This consistency starts with the representation of the brand name and logo, and extends to the colors, images, messages, and even the presentation of its products or services. When this over arching consistency is achieved, then brand building and recognition can take place, which ultimately serves to boost confidence in a brand and what it represents.
2Wire Brand Refresh Identity System
Conducted a corporate brand refresh from research and planning, to strategic alignment, concept development, execution, communications, and internal training. Core identity elements included a new color palette, business stationery system, templates, and guidelines.
2Wire Brand Refresh Collateral Updates
Integrated company-wide brand design and strategy, encompassing all product lines as well as extended corporate collateral including datasheets, web sites, presentations, and branded promotional items.
First Franklin Collateral Development
Extended newly refreshed brand direction to develop new corporate identity collateral materials, including document folders, letterhead, forms, corporate templates, and revised guidelines.
First Franklin Broker Welcome Kit
Developed a broker welcome kit that included document folders, flyers, forms, templates and a leave-behind bagel box.
Excite@Home Branding and Identity
Created and managed Excite@Home identity system, including business card, letterhead, envelopes, note cards, guidelines, and brand standards web site.
Excite@Home Cobranding
Developed cobrand standards and specifications for service partners. Directly developed or assisted with the development and management of a portfolio of nearly 30 brands.
Excite@Home Indy Car Branding
Developed brand graphics for Excite@Home's sponsorship of Eddie Cheever's Indy race team, including the IRL car, ancillary support vehicles and equipment, and team crew apparel.
Eidea Design Branding and Identity
Development of the Eidea Design brand and identity system, consisting of logo, brand visual elements, business cards, stationery, forms, web site, capabilities brochure, and style guides.