- Branding and Identity
Expertise includes branding and identity development, including corporate identity systems, templates, and guidelines.
- To create a brand and identity system that is memorable and meaningful to its targeted community, all representations of the brand and indeed the materials it is to be associated with must be consistent. This consistency starts with the representation of the brand name and logo, and extends to the colors, images, messages, and even the presentation of its products or services. When this over arching consistency is achieved, then brand building and recognition can take place, which ultimately serves to boost confidence in a brand and what it represents.