This was a live brief that I undertook. The company wanted a brand identity for 'Wookey Farm.' The company was introducing Goat's Milk Smoothie's to the market and they wanted to bring this across in their identity.
I wanted to introduce a modern and fun feel to the identity- something new to represent the idea of a fairly new concept- that being Goat's milk. I also chose the use of contradictions i.e 'It's not Cow's milk' for the promotion of the smoothie and 'It's not an e-mail' for the letterheads, 'We're not strangers' for the business cards and so on.
All stationery was screen printed- so a lot of time and effort went into this project!!
Back of letterhead
Compliments slip
Business card and letterhead
Labels and envelope
Labels
Promo poster
