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Bēhance

Branding 'The Square Mile'.

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  • THE SQUARE MILE
     D&AD BRANDING COMPETITION
  • The brief was to create a brand identity for The Square Mile (The City) and a global campaign to showcase it to the world. The branding needed to show humour while still maintaining a professional appearance. The target audience is to people and business' within The Square Mile and needs to be a brand that can be owned and used by everyone to represent them within the mile. My branding was a humourous twist on the City of London's griffin.