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Bēhance

Branding: The InterDependence Project

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  • The InterDependence Project
    Brand Development
     
    The InterDependence Project (IDP) branding is aimed towards the modern meditation practitioners of NYC and is inspired by the symbolic Buddhist Mandala and the universal interconnected systems of life. The interconnected lines created by the interplay of a mandalas basic geometric shapes form the core of the new visual brand identity.
     
    IDP is a New York City based non-profit that brings a secular and highly accessible approach to studying and practicing Buddhist meditation, psychology, and philosophy. IDP is committed to bridging the gap between personal development and collective engagement in our world, combining the principles of mindfulness and interdependence with activism, arts, and media.
     
     
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