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Branding The Commons @ KU

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  • Branding The Commons @ KU
    Spring 2012
  • The Commons asked us to come up a new brand for them and design concept. They wanted something new, modern, and still representative of their building and focus on three academic principles: science, arts, and the humanities. They want to expand their target audience and try to attract more students. The goal is for intellectual people to all come together from different backgrounds and majors to find "common ground."

    I wanted to focus on the architectural details of the building, like the owl that sits at the top. The owl represents the building and the idea of intellect and wisdom. One of the problems with "The Commons" was the fact that most people had no idea what they were or where they were located, so I wanted to incorporate that icon to represent not only the location, but also their motives. I wanted to make the logo look historic and like a coin or a stamp, the circle also mimics the arches on the outside windows.
  • logo: color main version, black and white alternative, owl and type are also individual elements
  • rounded square business cards front/back
  • website main page
  • website home page
  • website program and events page
    (text and box scroll and everything else stays in place)
  • multiple event poster
  • multiple event poster simple design
  • letterhead with address at bottom and watermark owl on the right
  • envelope front with address at the bottom, and back with the watermark owl in the lower left
  • postcard to be handed out at events or used for their own purposes: front/back
  • window decal that would be transparent
  • floor decal for the main room in the commons space
  • font/color specs