- Club Maker Wants to Enter U.S.
How do you introduce a foreigner into a market filled with swingers?
- Challenge: Create a niche for a small equipment manufacturer with no name recognition in America.
Competition: Titleist is for the elite golfer; Taylor made is No. 1 Driver in Golf; Nike, Ping, Cobra, Calloway...
Answer: Use what makes them unique - Piranha makes a great feeling club in Australia.
Execution: We developed three concepts, each one featuring an Australian theme for the competitor, the gearhead and...one more.