WE REALLY LOVED THE LUCKY BUG LURE CO. LOGO, designed by talented artist Cori Creed. When asked to make some changes to the brand, we redrew the lure shape to more closely match the product, and modified the brand typeface. Some proportions and line weights were beefed up for better reproduction at small sizes. The result is a logo refresh that maintains the spirit of the original.
For the business card and letterhead, we worked with the design elements and colour palette from the website & packaging to establish a strong brand identity.