This project allows for the development of a personal direction in
terms of the brief, centred on a retail or leisure requirement. The
complexities inherent in designing elements that engage the user in
either of these environments will be emphasised and discussed. It
will be important to analyse the site context at the same time as
demonstrating an understanding of the technical and regulatory
demands of designing for public use.
Site : Canary Wharf
Brand : 55DSL
Brief : Creating a free standing design within a shipping container , advertising a brand , capturing people walking past.