After ‘speed dating’ someone in the class and finding out about a
shop that they would like to own, I chose Chelsea who wanted a limited edition trainer shop called
‘Flashback Collective’. The shop itself was to be situated either in London or Berlin. Chelsea
also wanted there to be florescent colours to show the unisex appeal of the
shop, so I began researching into trainers and looking at sneaker freaker
I began creating several hand drawn trainers as I didn’t really know
where to start, and created these simple line drawings. I felt that these created a personal touch for the brand, and it became a limited edition style. Each month a new invite is sent out with the on-trend colour, so as to entice the buyer.
This project was quite out of my comfort zone as trainers aren’t really my style, I'm more of a Doc Martens lover.