On the Wild Side is an artisan food company that produces and sells a unique range of products from (and inspired by) the local environme… Read More
On the Wild Side is an artisan food company that produces and sells a unique range of products from (and inspired by) the local environment, especially the sea and foreshore.
I was asked to research branding and packaging and develop concepts that can appropriately communicate their essence, personality and ethos.
I have created series of graphic representation that communicates type of product (meat kind and its origin), variety, and simple approach to make organic and free from any chemicals fresh home- made food. Abstract treatment of a subject allows me to create identity that looks innovative and has an impact.
I have decided to develop packaging that both looks simple, environmentally friendly and ensure smooth transition into the new company identity by fitting in prepackaging currently used by the company. Read Less