A micro brewery initiative from Greene King Breweries UK. The brand story came from researching into the history of brewing ale in the UK and how it's consumption was curtailed by the ruling classes at the time. The project included Naming, Brand Strategy and Packaging. Created at Ziggurat Brands, London

 

A secondary concept that didn't go through but explores a different tact using the Latin name for hops as the driving idea behind the name: Lupus salictarius (df.) Wolf amongst scrubs

Packaging

Beer mats and advertising concept