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Bēhance

Branding & Packaging Design

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  • thé is French for tea, a new herbal tea line that promotes eco-friendly, agriculture sustainability, and natural high quality tea. 
     
    This design project consist of creating a brand name, logo, stationeries, packaging labels, and gallery display. The warming earthy tones used throughout from color palette to imagery is applied to reflect thé philosophies of social responsible to the environment. The multi-purpose see-through mason jars is used to promote product afterlife usability. Each jar is coated with UV-block to prevent harmful lights from damaging the ingredients. 
  • Hand-bound procession book. Documenting every steps of the project from brand name research to installation floor planning. 
  • Stationeries.
  • Packaging labels.
  • Presentation.
  • Gallery installation. Silkscreened banner on linen.