This is a branding package I am currently working on for a friend who recently graduated from baking school. She plans on running her own out-of-home business and eventually wants to open up her own shoppe. Sift Bakery only serves ethical food that is organic.
After doing a brand evaluation, we decided that sift needs a down-home, vintage appeal. The typeface fits the bakery and the baker's personality perfectly. After creating the logo we desired, I added it to some deliverables. The tittle of the "i" is an arrangement of sprinkles that you would find on the cupcakes at Sift. Part of the branding process also included adding "cupcake gallery" to the name of the shoppe. It makes the business sound more elegant and whimsical.
We are still working on the website. Some deliverables designed will be for later when the client can buy a storefront.