Aisha Qureshi's profile

Branding: PANTEASE

PANTEASE
Lingerie Boutique
PANTEASE
Lingerie Boutique

2008

PANTEASE is a conceptual lingerie boutique for which I designed the identification, and developed a branding system. The name of the brand, PANTEASE is a homonym with flirtatious implications. The logo consists of a mirrored image of a woman's sensuous body, which join to create a decorative heart-shape. It is an elegant and luxurious identification.
After designing the stationary, I created several patterns using the symbol of the woman.  These patterns may be used on the very fabrics sold, or as wallpaper in the boutique, or printed on shopping bags, and the list goes on.
Furthermore, the very shape of the body may be used to create several physical objects within the boutique, such as hangers, or even door/drawer handles. The repetitive implementation of this symbol creates a strong identity and brand.
Branding: PANTEASE
Published:

Branding: PANTEASE

A conceptual lingerie boutique for which I designed the identification and developed a branding system. The name of the brand, PANTEASE is a homo Read More

Published: