A brand is more than a pretty logo. It’s the sum ofthe experience, attitudes, behaviours,competencies,aspirations and perceptions of everyone in the organisation. It’s a promise to your customers that they willconsistently receive a certain quality of product orservice. If you want to grow real brand value – valuethat delivers to the bottom line – you can’t imposechange from outside. It must be organic, and the will to change must come from within. But that doesn’tmean it can’t be stimulated.In fact, that’s exactlywhere our expertise can pay dividends.
For these Kenyan restaurants we provided for them just that; ranging from Brochures to detailed logos.