Jersey Live is an indie/dance music festival held annually at The Royal Jersey Showground in the parish of Trinity, Jersey. The festival has grown in popularity and size each year and has drawn interest from people outside the Channel Islands with non-local visitors making up approximately 27% of the 2006 crowd.
Jersey Telecom are the main sponsor for Jersey Live and get allocated lots of tickets. They then give the tickets away when customers renew their mobile phone and broadband contracts.
My solution used the Jersey Telecom dialogue box and gives it a 3D fly-poster feel which was inspired by gig posters you see pasted on the sides of buildings. The solution proved really versatile and was used in newspapers over the top of fake stories, on shop fronts, van livery, car stickers, online teaser campaigns, drinks mats, t-shirts and more.
I was responsible for art directing the photo-shoot, copywriting and all the design for this project.