Challenge: Having successfully established and branded Interthinx as a major player in the mortgage fraud prevention space, the next challenge — spurred on by increasing success within Interthinx verticals— was to convey Interthinx capability to occupy a larger footprint within the financial services industry.

 

Solution: "Those who demand... use Interthinx" ; based on the premise that "when you've worked to accomplish business success the logical response will be to protect it". You can't protect something without demanding excellence, expertise, authenticity, etc. from whatever vehicle you use to do so.