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Bēhance

Branding: Ghonsla sustainable technology

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  • Ghonsla (translated to mean "nest") is an technology company that provides affordable and sustainable products such as their innovative eco panel insolation technology.

    Ghonsla's global vision for improving the quality of life for the masses was one that needed to be communicated via their branding, and the design was needed to increase desirability for the product amongst all classes of Pakistani society. The design approach initially had playful look, which was later changed to one that would translate well between the different market segments targetted.
     
    Being a start-up company, the mission statement needed to be strongly communicated, and therefore the chosen design was one with bold typography highlighting their cause, alongside visuals having bright earth tones and a strong connection to nature.

    Design: Shehzil Malik
    Creative direction: Babar Rashid Khan