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Bēhance

Branding Contemporary Music

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  • client / San Francisco Contemporary Music Players
    project / brand development
  • In the past, the San Francisco Contemporary Music Players lacked a consistent logo or identity, preventing any brand recognition within its target audiences despite its 35+ year history. We created this modern, yet timeless brand for the music group.

    This identity system and brand development has allowed the group to maintain its look and feel across seasons, print, web, and products, communicating consistent messaging around the innovative new music they create as a national leader in their field.