For the second year of Grand Prix Cycliste de Quebec and Montreal, organizers wanted their brand to evolve while maintaining a strong link with the 2010 communications. The developed strategy is therefore relying on a reinterpretation of the 2010 graphics universe. The privileged axis is "Come live the event closely". Thus, the graphics are framing very close parts of photoshoots done last year to give them a new interpretation and new meaning. The introduction of diagonals energizes all the visuals.