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Bēhance

  • Pursuing relaxation has become one of the trends of people’s life. It not only booms the consuming market, but also influences our social life in every aspect. Due to such a tendency, commercial spaces for relaxation develop vigorously all around the world, and meanwhile bring people a lot of enjoyment. In this issue, we will be showcasing the world’s excellent brand design works about relaxing spaces. Through in-depth interviews with designers on their process of building the brands of these relaxing spaces, innovative lifestyle and creative business modes will be deeply explored, which finally discovers how designers utilize brand design of commercial purpose to display innovative lifestyle.