Brand Village is a customer research and consulting firm, working with retail businesses to find customer insights and drive growth. Brand Village approached Pennant to expand and implement their branding and help launch their business with a new website and marketing collateral. We developed a colour palette, photography style, illustration style and additional brand elements to produce a strong cohesive identity system.
To help communicate why customer research is important we developed a series of infographics around some of the key facts and figures. Along with the branding, we designed a responsive parallax site with a dynamically animated intro reflecting what Brand Village do; deciphering data to find the key insights that let businesses ‘know people’.