Many of you may of heard of the famous exhibition called 'Brand.New' which took place at the V&A museum, London throughout 2000. Due to the success of the Exhibition the creators have decided that a new exhibition is needed focusing on Branding in the 21st century. Branding can be both seen as a positive and negative and due to the ever changing opinion of the general public. Over the past 10 years a lot has happened such as the credit crunch and brands have had to adapt due to this. Therefore a new exhibition was needed. It was up to me as a designer to come up with two posters for the exhibition,( one for brands and one against) along with a 'Brand' and title for the exhibition.