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Brand Singapore

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  • Brand Singapore
    the use of cultural semiotics in storytelling for nation branding
  • Degree Graduation Thesis
    The current Singapore Brand Campaign has not managed to convince Singaporeans living here that
    the country is a unique and dynamic country, despite the government efforts of promoting Singapore
    as a “creative city”. Thus Singapore has become a place where ordinary people don't see their own
    contribution or identity, lest being patriotic in the fabric of the city in the way others do for their country.

    The objective of this project aimed to elevate the presence of Singapore culture by providing
    contemporary visual that best describe Singapore and promote them as a lifestyle so that
    Singaporean could consume and grow with the brand.
  • Corporate Identity: Collateral
  • BNSG: Crew T-shirt
  • Sample Product: Kuih-Muih Pins