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Brand Re-Design for Parisian Events

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  • Brand Re-Design
    for Parisian Events
  • The brand: Kim Petyt, American wedding designer living in Paris. Her work is sophisticated, value-oriented, French-American, urban, and she has an amazing sense of refined design 

    The ideal customers:  established, a bit funky, sophisticated, Paris loving, self-confident, creative, value-oriented, metropolitan, have been to Paris before, often Americans

    I carried out the following design services:

    Brand consulting and assistance with brand development, creation of new website design to represent the essence of the brand and speak to the ideal customers, logo re-design, business cards, corporate identity and brand reference summary page

    This was the website BEFORE the re-design:

  •  and this is the new website AFTER the re-design
    logo BEFORE and AFTER: