Brand & Packaging Development
- In the music branche a professionell looking advertising line costs a lot of money. For many groups its too expensive to have there own corporate design. In our project the target was to create a full advertising design for a unknown music group - with a low financial budget. Therefore, members from the departements graphic design and print- and mediatechnology worked together in a group to realise this plan. This allowes us to create, step by step, starting from graphic basics to develope a brand sign, over photographic work for the cd cover, to finally, the practical realization and printing of a cd cover for the newest records of the group. Specially the cd cover was a technical challange. To print it in the chosen design a complicated printing die was necessary. This gives the project a high technical demand.
New brand & packaging development for Rudl, music group, Vienna
by Mick Gapp // Brand Design