- Brand Identity System: Plü
rebranding a local business in San Luis Obispo
- The design problem was to overhaul a local business in San Luis Obispo by creating a new name, logo, business system, and standards manual. I tackled Whiz Kids, a small toy store in town that focuses on selling educational toys. Through this project, I transformed Whiz Kids from an outdated small-time novelty store to a modern, sleek, and focused brand that is equal parts fun and sophisticated. I call it Plü.