Alex Kelley's profile

Brand Identity System: Plü

Alex Kelley
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Brand Identity System: Plü
rebranding a local business in San Luis Obispo
The design problem was to overhaul a local business in San Luis Obispo by creating a new name, logo, business system, and standards manual. I tackled Whiz Kids, a small toy store in town that focuses on selling educational toys. Through this project, I transformed Whiz Kids from an outdated small-time novelty store to a modern, sleek, and focused brand that is equal parts fun and sophisticated. I call it Plü.

toys toy store Brand ID brand identity
toys toy store Brand ID brand identity
toys toy store Brand ID brand identity
toys toy store Brand ID brand identity
toys toy store Brand ID brand identity
toys toy store Brand ID brand identity
toys toy store Brand ID brand identity
toys toy store Brand ID brand identity
toys toy store Brand ID brand identity
Brand Identity System: Plü
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Alex Kelley's profile

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Alex Kelley's profile
Seattle, WA, USA

Brand Identity System: Plü

The design problem was to overhaul a local business in San Luis Obispo. I transformed a small educational toy store called Whiz Kids into Plü, a Read More

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