GRAPHIC DESIGN
SEMESTER VI
PROJECT: BRANDING THE BRAND
“….Corporate visual identity plays a significant role in the way an organization presents itself to
both internal and external stakeholders. In general terms, a corporate visual identity expresses
the values and ambitions of an organization, its business, and its characteristics….”

Design an identity manual for an existing, preferably local organization that needs to
streamline their design strategy.

THAT IS WHERE WE COME IN
This Brand Manual Contains
1.  A full brand description and what it stands for. The brand's description
     should run parallel with the values of the company,
2.  A list of situations that the brand and its symbols can be used and cannot be used,
3.  Tone and use of words relating to the brand,
4.  Specific colors, dimensions, lines, accents, inclusion of trademark, brand signature, image styles,
5. Typographical elements

InDesign File
PDF file of the manul
Printed & Bound Manual

1. Format – size, typeface, colour, layout etc
2. Grid – in actual size presented on a 22” x 28” sheet
3. Page design, black and white print outs