Baobag Brand Identity
The BaoBag provides a highly targeted promotional vehicle to product manufacturers and wholesalers via a free gift bag of Natural and Organic product samples for pregnant women and mothers. The “BaoBags” are distributed nationally through Pilates, Yoga and Home-birthing centres. The name and logo concept is based on the Baobab tree which Aboriginal women revered for its healing properties. The brief was for the look to be intriguing, fresh yet earthy and warm but not “alternative”, friendly and approachable. And also convey the concept of “harmony” and our connection with nature.