Katja Lambert's profile

API / Brand Identity

Katja Lambert
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logo print Signage brand brand identity branding Corporate Identity

API
— Brand Identity

API are specialist suppliers of process piping packages for the mining industry. API supply high quality stainless steel and alloy pipes for transmission of liquids/gas. 

API's new re-branding was to show them as a global boutique, niche, well respected conglomerate with high quality global standards and service. The logo needed to be solid, exotic and fierce - 'like a tiger'. The symbol itself encompasses the grey of pipes and orange to yellow gradient, which refers to transmission of liquids and gas.

Brand Touchpoints: Logo & Brand Personality, Stationery, Promotional Collateral, Signage, Website Design



logo print Signage brand brand identity branding Corporate Identity
logo print Signage brand brand identity branding Corporate Identity
logo print Signage brand brand identity branding Corporate Identity
logo print Signage brand brand identity branding Corporate Identity
logo print Signage brand brand identity branding Corporate Identity
logo print Signage brand brand identity branding Corporate Identity
logo print Signage brand brand identity branding Corporate Identity
logo print Signage brand brand identity branding Corporate Identity
logo print Signage brand brand identity branding Corporate Identity

Branding, Design & Art Direction at Luminosity
Photography by Rob Frith
Client API Resources


API / Brand Identity
Published:
Katja Lambert's profile

Owner

Katja Lambert's profile
Perth, Australia

API / Brand Identity

API

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives