The purpose of the project is to learn how to brand your own brand and focus on using Adobe Illustrator creatively to create logos, stationaries, and webpages, etc. My logo was inspired by my nickname, Mintz. I drew out a simple branches with leaves and rose. The 3 roses in gold represented the number of my family, which is the most important thing in my life. The colors were driven from the idea of luxury and preciousness of the overall theme. Navy represented the color of money and also royalty, while gold simply represented the luxury, wealth and precious feel of the brand that I want. Although the color maybe very mature but I try to put a twist of a young and youthful feel in the font and graphic designed in this logo.