- "Brand Challenges" set groups of Vega students of different specialisations with real-life briefs in simulated agency teams. Groups research, conceptualise, execute and present to their clients. Our client, The International Hotel School, a leading hospitality training institute, wanted to increase revenue but was indeed, upon further research, lacking consistency in its brand offering - externally and internally.
- Part 1 - Agency
Part 2 - Brief & Solution