When Brahma disappeared from the shelves because of a mistake in planning, we saw it as an opportunity
COPY: "Highly unlikely. These days, if you see a Brahma anywhere in Florida, chances are your mind is playing tricks on you. All 185,000 bottles full of golden liquid that arrived in these sunny shores are gone. In 28 days. Even before we launched our advertising campaign. So if you were lucky enough to try a Brahma from the first shipment, keep the refreshing taste, the ginga, and the beautiful curvy bottle in your memory. That's the only place you'll find it until the next shipment arrives."