Boys & Girls Clubs

It doesn't usually work like this.

In 2002, I went to a Boys & Girls Clubs of the Austin Area fundraiser and, while listening to the keynote speaker, had an idea for a campaign. An hour later I introduced myself to the executive director and made an appointment. A week later I showed the work and he bought it on the spot. Two weeks after that, I presented it to the Board of Directors, who got pretty excited and asked me to join the Board as Volunteer V.P. of Marketing. Twelve years later, we’ve produced print ads, newsletters, collateral, websites, social-media campaigns, and videos.

The Club has grown from 1,500 kids to over 12,000. From three Club units to 23. From a $750,000 budget to $5.5 million. I’ve gotten to interview several of my heroes (Darrell Royal!), and witness what true heroism looks like in our Staff and our Kids. I’ve put in thousands of hours of work and never been paid a dime for it.

Next to fatherhood, it’s been the most rewarding experience of my life.

Agencies: Breedlove Coffin & Partners, Yield, Amok,Inc.

Creative Director: Mike Coffin

Art Directors: Mike Coffin, John Tullis, Jennifer Taylor, Gaby Hoey

Writers: Mike Coffin, Wendy Robbins, Rodney Hargrave

Photographers: Rob Buck, John Tullis, Adam Long, Katie Hayes-Luke