2009, Fictional – This has been one of my all-time favorite projects to work on. It was a major part of my graduation portfolio for the Dawson College Graphic Design program. Developed for a Corporate Identity course, the aim of the project was to create a brand identity for a local business. The development of the identity involved conceptual brainstorming and logo design as well as application methods and group critique. An important component of this project was the development of a major “tone of voice”, where the overall “feel” of the brand evoked symmetrical emotions and kept a well-defined visual consistency.
Photography: Mustafa Unsal
Model: Kimberly Turner
Course: Corporate Identity Design, Dawson College
Taught by: Gyula Gefin