BOURBON COFFEE : TWITTER SOCIAL NETWORK !
Bourbon Coffee is Kigali's premiere signature coffee brand with four coffee shops situated in the city & at the airport - the flagship branch at MTN Center is experiencing a lull in customer visits - we were briefed to turn this around - the activation is only three weeks old but twitter is proving to be instrumental in turning this around through creating a customer engagement platform !
We reward all who follow us on twitter with a regular coffee on the house - by simply showing an invitation tweet on your mobile phone to the cash desk you get to enjoy a regular coffe !
Twitter is linked with facebook & foursquare - by building an online social network it will transfer to a real social network of visitors to bourbon coffee !
The above tweets are a small sample of the over 500 interactions we are experiencing on twitter where followers are encouraged to express their likes & dislikes as well as advice that can improve the way we do business at bourbon coffee - so far it has proved to be exceptional with improvements to the menu offered daily from our followers on twitter !
* * * more to follow as the twitter social network grows !