The focus of this brief was to brand something intangible. I chose to brand 'possibility'.
Through my exploration and development, I created a brand called bounce for a TV
network aimed at young children aged 3 to 6. The concept was to make education
possible to both those families with children that can afford to send them to school
and those who cannot.
Isn't it funny how although children love new toys of all sorts, they never get tired
of the basics? Sometimes they find the packaging more exciting. Simple pleasures
such as bouncing a ball is what inspired the name 'bounce'. It is simple, straight to
the point, accessible and fun.
This brand is about visually educating and stimulating childrens' brains to make
connections in their every day worlds, as shown through the animation where
the 'o' in the logo becomes a ball that is passed amongst children as part of a
word association game, showing how one basic shape can be applied to different
objects in their lives. T
he brand values are expanding the possibilities of education and making it more
obtainable and fun. Dealing with topics including health, sports, mathematics,
languages and much more within the network, I designed a launch event to
promote the network where upon activities within these topics are set in tents
for families to visit together and experience at what bounce is all about.
By having an educational channel like bounce, parents will hopefully approve
of their children watching more television as they would be learning through
a media that is usually considered a distraction. bounce brings the classroom
into the living room and healthy fun too.