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  • Bouma is a contemporary design magazine that focuses on current trends
    and profiles on industry professionals "targeted toward young designers.
    The term bouma is a reduction of “Bouma-shape”, which was first used in
    Paul Saenger’s 1997 book “Space between Words: The Origins of Silent Reading”.
    Some typographers believe that, when reading, people can recognize
    words by deciphering boumas, not just individual letters. The claim is that
    this is a natural strategy for increasing reading efficiency. Bouma’s relies
    on its simple color pallet to bring unity to the entire magazine "by using
    color and a loose grid, this leaves Bouma the room to be more creative with
    its layout, thus becoming more visually captivating.