Bouma is a contemporary design magazine that focuses on current trends
and profiles on industry professionals "targeted toward young designers.
The term bouma is a reduction of “Bouma-shape”, which was first used in
Paul Saenger’s 1997 book “Space between Words: The Origins of Silent Reading”.
Some typographers believe that, when reading, people can recognize
words by deciphering boumas, not just individual letters. The claim is that
this is a natural strategy for increasing reading efficiency. Bouma’s relies
on its simple color pallet to bring unity to the entire magazine "by using
color and a loose grid, this leaves Bouma the room to be more creative with
its layout, thus becoming more visually captivating.
and profiles on industry professionals "targeted toward young designers.
The term bouma is a reduction of “Bouma-shape”, which was first used in
Paul Saenger’s 1997 book “Space between Words: The Origins of Silent Reading”.
Some typographers believe that, when reading, people can recognize
words by deciphering boumas, not just individual letters. The claim is that
this is a natural strategy for increasing reading efficiency. Bouma’s relies
on its simple color pallet to bring unity to the entire magazine "by using
color and a loose grid, this leaves Bouma the room to be more creative with
its layout, thus becoming more visually captivating.
