Botanical Garden of Zagreb - Promotional Materials

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The promotional materials for the Botanical Garden gift shop in Zagreb are designed for its 125th anniversary. The paper products are produced in collaboration with the brand lega-lega with the goal to promote the Zagreb Botanical Garden, as one of the first botanical gardens in the region, that visitors from all around the world are coming to see.

The visuals are representing the five most important plants that have historically marked the existence of the Botanical Garden in Zagreb: the Madonna staple, the giant Amazonian water lily, the Queen of the Night, the Velebit Degenia and the oak. The illustrations are designed like botanical herbs illustrations with attractive and detailed presentations of the selected plants and also with the Latin names and short descriptive educational texts.

The notebooks have a promotional and sales function in the gift shop and are used for branding the Botanical Garden of Zagreb, but they are as well materials for keeping a journal and noting informations about the plants that grow in the garden.

Agency: Mit Design Studio
Print: IBL
Client: Botanički vrt, Biološki odsjek, Prirodoslovno-matematički fakultet, Sveučilište u Zagrebu
Design: Leo Vinkovic
Art Direction: Leo Vinkovic

Illustration: Boris Matesic
Photography: Vedran Marjanovic Wekster