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Bēhance

  • Bosphorus
    Brand creation
  • Bosphorus is a Business consulting company based in the United Kingdom. Their aim is to help companies become more proftable, efficient and sustainable.

    The name Bosphorus was inspired by the Bosphorus Strait, a stretch of water that runs through Istanbul. Translated it means an Ox fording a river. From this a simple, yet charming Ox character was created to personify the brand.

    A reduced colour palette featuring just two colours, turquoise and charcoal, gives the brand strong recognition. A series of icons and a three dimensional version of the Ox were created to give the brand a distinctive online presense.