Borrelli Hardware creates functional art of metal, mostly consisting of high-end cabinet and door pulls. When Bex Brands developed the brand platform, it became obvious that a highly conceptual logo was out of the question, as the artwork is primarily about creating bold, functional art with beautiful form, so we developed a logo that was an abstracted interpretation of one of Giorgio Borrelli’s signature pieces. This theme followed to the stationery, so the pieces of the stationery are not overly conceptual, but are functional, bold and beautiful.
The website reflects the bold, honest, simple characteristics of the brand. Copy is straight-forward, and images are informal and rough, to give the viewer an inside look on the process of Giorgio’s functional art.