- Borg Summer Beer (Sommerøl)
Hansa Borg Breweries wanted to avoid the typical design cliches for their summer beer and aim for a brighter and lighter design. The project was a redesign of an existing bottled design, now in cans. Borg is a beer from southeastern Norway, where people like to poke fun at themselves: we picked up on this through some 1980s fun and semi-tropical elements: sunscreen in the sea, sunglasses, umbrellas and palm trees. Pastel colours help emphasise that the brew is light, perfect for summer's hot days and long nights.
Even those too young to remember the 80s will be familiar with its naive optimism and mood: just think of Cocktail and Dirty Dancing or music from Bobbysocks and Wham.
The design captures well everyone´s favourite free and easy summer fun.