I wanted to create an identity system for a modern day shoe shining kit.
The name "Boondockers" is an old Navy term. It refers to a seaman's
boot. I illustrated an anchor with an old boot, which needs shining,
caught on one of the anchors points. This created a great foundation for
my brand. I then illustrated all the supporting imagery and used a
limited color palette to help intensify an overall nautical feel. The
typographical design of sans serif coupled with a script font gives each
package a contemporary look. A serif typeface set on a slight arc was
used to create the Boondockers wordmark. The whimsical curvilinear lines
underneath eco shoelaces creating a unified brand identity system.
Overall, I am extremely satisfied with this project and excited to work
on more like it.