I wanted to design a logo that speaks for itself. Specifically, I wanted to design something that will communicate Boom Coffee's organic and free-trade nature, while at the same time portraying the smoothness of the various blends as they shift from dark to light.
I tried to design not just a label, but whole packaging that stands out as a bold, inviting brew just waiting to be taken home and enjoyed. I wanted to give you a reason to try Boom Coffee by using fun graphics that show you why you have purchased this coffee.
There are multiple coffee brands, but I have a particular passion for Boom Coffee and believe that it deserves branding that is fitting to its product. Using color to bring out information and roast characteristics, keeping it simple and using organized graphics, I sought to present a simple design that leads your eye throughout the entire packaging.