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Bookworld Christmas TVC

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  •   Bookworld Christmas TVC

     Borders in Australia repositioned their business from retail into an exclusively online store. As part of the shift, they approached Interbrand Sydney to create a new brand. The result is Bookworld, where books come from. And as a part of the launch Christmas campaign, we've created a 30sec TVC in which the universe of Bookworld is introduced by the King.

    Direction: Mike Rigby, Ben Miles & Joao Peres
    Animation: Joao Peres
    Illustration: Joao Peres & Jefton Sungkar
    Brand: Stand Apart